RHC Named New Agency of Record for Bar Clara in Los Angeles

by | Aug 22, 2023

RHC has been named the agency of record for Hotel Per La’s new rooftop bar, Bar Clara, in Downtown Los Angeles.

Bar Clara is a new rooftop bar situated above Hotel Per La. Paying homage to its namesake, Claire Giannini, Bar Clara’s approach to hospitality embraces Claire’s driven spirit of inclusivity. With inspiration from its herbal and citrus surroundings in the roof’s foliage, the bar’s menu features deliberately whimsical and vibrant cocktails, a carefully curated wine list expressing the lightness and salinity of coastal winemaking through modern producers and their fruit forward techniques. 

Bar Clara’s Mediterranean-inspired cuisine is further influenced by California and Southern Italian coastal flavors, showcasing snacks and plates intended to be enjoyed in harmony with the venue’s beverage-forward personality. With sweeping cityscape views, Bar Clara introduces a welcoming new drinking and dining destination to Downtown LA, featuring a vibrant mural wrap created by local LA artist Jessalyn Brooks, whose paintings focus on portraying the female form, intended to provoke thought of beauty ideals, body shape and gender expressions. 

The space is complete with a replica of The Orcus Mouth, the mainsculpture seen in Il Parco dei Mostri in Lazio, Italy, featuring the transcribed words, “Missa omnium cogitationum” – any whispers made into the mouth will be heard by all – further signifying Bar Clara’s welcoming nature of inclusion to both travelers and locals alike. In the hotel’s community focused celebratory spirit, live DJ sessions take place on the roof with additional programming to begin this fall. https://www.hotelperla.com/bar-clara/

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