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R&J Strategic Communications named to GlobeSt. Real Estate Forum’s commercial real estate’s Influencers in Marketing and Communications list

by | Dec 14, 2020

R&J Strategic Communications, a full-service integrated marketing and public relations agency in Bridgewater, N.J., announces that it has been named to GlobeSt. Real Estate Forum’s Commercial Real Estate Influencers in Marketing and Communications list.

Awarded annually, GlobeSt. Real Estate Forum’s Commercial Real Estate Influencers in Marketing and Communications list shines a spotlight on the professionals who help to continually shape and drive the commercial real estate industry through innovative approaches to marketing and communications. The inclusion on the list acknowledges R&J Strategic Communications’ almost over three decades of experience in the commercial real estate field and continued communications leadership on behalf of its clients during the challenges of the COVID-19 pandemic.

For almost 35 years, R&J Strategic Communications has been trusted by the tri-state area’s leading commercial real estate firms for strategic communications and marketing counsel. Growing from humble beginnings in 1986, its commercial real estate team now comprises a highly experienced team of public relations, digital marketing, web design, and graphic design professionals united by a shared goal of making a difference for every client. Today, the company understands that commercial real estate communications are no longer defined purely by transactional announcements and print advertising. For a communications strategy to be effective, it must engage an organization’s constituents with clear, consistent messaging across a diverse and growing range of touchpoints at which they consume information. With this understanding in mind, R&J’s robust service offerings have grown to include media relations, influencer marketing, social media marketing, crisis communications, content marketing, investor relations community relations, reputation management, graphic design, email marketing, website design/maintenance and SEM/ SEO.

Along with increased capabilities, the company’s client roster has grown as well over the years to include industry leaders in development, management, brokerage services and fund management. Whether a client is looking at increasing the number of leads for a property, establishing a thought leadership position on an emerging new trend, or creating a new corporate identity, R&J’s capabilities and expertise continually helps clients of all sizes and types to achieve their business goals.

“We work closely with each of our clients to truly understand their business goals and take a data-driven approach to strategy development and execution,” said Dan Johnson, Account Supervisor for R&J Strategic Communications’ Commercial Real Estate team. “This award is a testament our team’s deep understanding of the marketplace and our ability to drive results on behalf of our clients.”

The honor from GlobeSt. Real Estate Forum adds to R&J Strategic Communications’ already impressive listing of recognitions. The firm has also been recognized by NJBIZ as one of the Best Places to Work in New Jersey seven times, and has earned Top PR Firm rankings and Best Places to Work in PR from PR News and more than 100 awards for PR campaigns and design/creative. R&J’s CEO, John Lonsdorf, was recently named to the NJ Ad Club’s Hall of Fame and was selected by NJBIZ for the publication’s prestigious ICON Award this year.

Additionally, Dan Johnson, Account Supervisor for R&J’s commercial real estate team was recognized in 2019 by NJ Ad Club as one of the Top 40 under 40 marketing and communications professionals in the state.  Johnson was also selected by Urban Land Institute of Northern New Jersey, a multidisciplinary real estate nonprofit research and education organization dedicated to providing responsible leadership in the use of land in order to enhance the total environment, to serve on their board as their public relations chair.

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