fbpx

Robert V. Lardon joins The Next Practices Group (NPG) as Chief Strategy Officer

by | Oct 4, 2023

NEW YORK & AUSTIN, Texas – October 4, 2023 – The Next Practices Group (NPG) announced today that Robert (Bob) Lardon will join the firm as Chief Strategy Officer, a new role created to guide the development of firms within NPG in support of all founders.

“Our goal is to scale in an effortless manner, so that each move we make adds more value to our clients and improves the efficiency and effectiveness of our client teams,” said Bob Pearson, Founder and Chair of NPG. “Bob’s responsibilities will reflect our growth path, which will include strategy, architecture of firms and offerings and how we provide services to founders that free up their time to spend with our clients.”

NPG now has a team of 280 people in the U.S. and U.K. with expected FY23 revenue of $55MM in its third year.

Bob Lardon is an industry veteran in the entertainment, media and communications, professional services and technology industries. As an advisor to corporations, consultancies and private equity firms, he has addressed a range of transformational issues including Artificial Intelligence, Immersive Experience (virtual reality and augmented reality) and the Future of Mobility. Previously, he served as Vice President of Strategy and Investor Relations at HARMAN, a global leader in Connected Vehicles and IoT technologies.

“Bob’s experience includes looking at growth as a client, investor and consultant, as well as assessing the future value of new technologies,” said Mike Gehb, Founder and COO of NPG. “His ability to engage leaders across our group to ensure our vision and strategy are effectively executed and financial goals are met will be a great asset to all firms,” he added.

Earlier, Bob served as Senior Partner and Chief Strategy Officer at global communications agency Porter Novelli; Managing Director of PricewaterhouseCoopers’ Shareholder Value Strategies Practice; and Founder and CEO of Outdoorfever.com, a new media company serving the outdoor recreational market which introduced one of the first mobile applications of GPS-based, hyperlocal, crowdsourced content.

Bob holds a Bachelor of Arts degree in English Literature from Middlebury College and a Master’s in Business Policy from Columbia University’s Graduate School of Business.

About The Next Practices Group

NPG is a founder-driven “nextwork” of firms created to unlock and accelerate the potential of entrepreneurs and their teams at all stages of growth. Team members work together to solve problems and utilize proprietary media and analytics models to craft the right solution for each client. Firms within the network specialize in communications, marketing, public affairs, security, software, data science, analytics, AI, brand purpose, digital transformation, and PESO digital media. NPG has offices in Austin, Dallas, Denver, London, New Jersey, New York City and San Luis Obispo. For more information, please visit https://nextpracticesgroup.com/.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...