RoomReady selected Arketi Group, a high-tech B2B public relations and digital marketing agency, to develop and execute its digital marketing, public relations and thought leadership initiatives.
Headquartered in Normal, Ill., RoomReady is a leading provider of intelligent software and hardware that transforms meeting rooms from static spaces into centers for collaboration. Seeking greater visibility within the corporate technology market, RoomReady engaged Arketi to better tell its story of eliminating meeting room complexities, while driving greater productivity, reducing costs and creating consistent user experiences.
“We chose Arketi Group because of its ability to help us effectively communicate our strengths to corporate leaders and set us apart from the competition,” said Aaron McArdle, CEO of RoomReady. “Arketi has a tremendous amount of B2B technology experience to draw from, is incredibly easy to do business with and available when needed.”
Since launching its PR and digital marketing program, Arketi has revamped RoomReady’s sales story, refreshed the company’s website, developed keystone content – including a survey, bi-monthly blogs, and press releases – and is actively managing its social media presence.
“How many times have you arrived at a meeting, only to spend the first 10 or 15 minutes getting the technology to work? RoomReady is at the forefront of innovating the meeting room experience – from giving meeting leaders the ability to launch meetings with a single touch to creating an installation process that lasts days, not weeks,” said Mike Neumeier, APR, CEO of Arketi. “The company is realizing record growth in its market, and our team is excited to play a role in helping this thriving company achieve meaningful success.”