Ruder Finn CEO Kathy Bloomgarden sat down (virtually, of course) with colleagues Alan Ma of Ruder Finn China, and Nick Leonard of Ruder Finn UK to discuss how the pandemic has impacted the business landscape, and by extension, communications, across the globe—including the adoption of more sensitive leadership, innovative storytelling, live-streaming capabilities, and more.
CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love
Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...
