Tallahassee-based Sachs Media Group, consistently ranked among Florida’s and the nation’s top independent full-service public relations agencies, recently passed the Worldcom Public Relations Group’s rigorous peer review of its service delivery, business, and agency management processes.
The Worldcom Peer Review is the communications industry’s most comprehensive peer review process, designed to ensure that partners satisfy the Group’s measurement criteria for overall quality and professionalism. This was the first time the Florida-based agency underwent the process since earning Worldcom partnership status in 2016.
Sachs Media Group received strong marks in all categories evaluated, earning the highest possible scores in Campaign Execution, Business Management, and Worldcom partner performance. Sachs Media Group’s Peer Review was judged by a team of Worldcom’s senior agency leaders who evaluate performance metrics, client evaluations, quality control, and management standards necessary to properly serve local and global clients while also employing best practices in firm management.
“Worldcom is the only global public relations partnership to require its partners to undergo a peer review, and it is a rigorous process,” said Todd Lynch, Worldcom’s managing director. “We evaluate performance on many criteria, including our Group standards and our profession’s standards for social media and measurement. Client feedback is also included so that our Board has a 360-degree view of performance and practices.”
Worldcom is the largest partnership of independent public relations firms in the world, with more than 88 firms in 115 major cities on six continents. Sachs Media Group is one of only three Worldcom partners in Florida and provides public relations, public affairs, and crisis communications services throughout the state and beyond.
“The Worldcom Public Relations Group has extremely high standards that not only make us better, but also improve our profession as a whole,” said Michelle Ubben, President of Sachs Media Group. “We all want to advance the practice of public relations on a global level. Worldcom is in the forefront of the movement, and we’re pleased to be an integral part of it.”