Agency tasked with year-long rollout of “State of the Florida Girl” report
TALLAHASSEE, Fla. – Nov. 21 — Sachs Media today announced that the Girl Scouts Florida Association has selected the agency to lead a comprehensive public relations and marketing campaign for its upcoming “State of the Florida Girl” report. This partnership aligns Sachs Media’s expertise in nonprofit communications with the Girl Scouts’ mission of empowering girls and creating a brighter future for the next generation.
The “State of the Florida Girl” report, set to be released in December, will provide critical insights into the issues affecting girls across Florida and will serve as an advocacy tool for key stakeholders.
“For many of our team members, Girl Scouts was an important part of our childhood, and we’re tremendously honored to be entrusted with this important work, partnering with the Girl Scouts Florida Association to amplify the voices of girls across the state,” said Michelle Ubben, President and CEO of Sachs Media. “This project aligns perfectly with our passion for making a difference through communications. We’re eager to bring our nonprofit expertise to help promote the findings of the ‘State of the Florida Girl’ report and support the incredible work of the Girl Scouts.”
This project with the Girl Scouts Florida Association continues Sachs Media’s strong track record of serving mission-driven organizations. The firm’s communications strategy will focus on raising awareness for the “State of the Florida Girl” report through a mix of media outreach, digital marketing, and grassroots engagement, with a targeted approach to engage policymakers, community leaders, parents, and educators across Florida.
Chelsea Wilkerson, CEO of Girl Scouts of Tropical Florida, shared her excitement on the upcoming initiative: “Working with Sachs Media has been a truly rewarding experience. Their commitment to advancing our mission and their strategic expertise are exactly what we need to amplify our impact across Florida. We’re excited to collaborate with them to inspire even more girls to lead with courage, confidence, and character, while expanding our reach and engagement to new levels.”
The Girl Scouts Florida Association represents more than 40,000 girls and 20,000 adult members in six Councils across the state. Sachs Media’s efforts will help ensure that the findings of the “State of the Florida Girl” report resonate statewide and spark positive action on behalf of Florida’s girls.
About Sachs Media
Sachs Media is the go-to strategic communications partner for organizations with high-stakes challenges, offering a full range of capabilities – including public relations, public affairs, digital and social media, creative, research, crisis management, web development, video production, and media buying. The agency is ranked as one of the nation’s top agencies specializing in nonprofit communications—ranked #4 nationally for nonprofit PR by O’Dwyer’s PR. The firm elevates bold organizations, leaders, and agendas; supercharges clients’ public policy advocacy efforts; and drives audiences to action. For more information on Sachs Media, please visit SachsMedia.com.