CHICAGO, IL (June 6, 2023) – Saint John’s Resort, the premier resort destination in Detroit, has selected Zapwater Communications as Agency of Record (U.S.). The Zapwater team will lead ongoing media relations, influencer marketing, strategic partnership, and event efforts on behalf of the luxury property.
Saint John’s Resort is an iconic landmark situated 24 minutes from downtown Detroit and near idyllic Michigan destinations such as Plymouth and Ann Arbor. The 200-acre property features luxurious hotel accommodations, more than 50,000 square feet of unique meeting and event space, and two bars and restaurants featuring world-class cuisine. From weddings to corporate events, relaxing getaways to family holidays, Saint John’s offers the perfect escape from the ordinary.
In 2021, the Pulte Family Charitable Foundation acquired the Inn at St. John’s and began converting it into what it is now – Saint John’s Resort. The resort is part of the Pulte Family Foundation’s “Humanitarian Hotels” strategy – undertaking initiatives for employees, guests, and their communities that represent the Foundation’s mission of serving those in need. Additionally, 100% of the net profits from the resort are donated to educational and humanitarian initiatives from Metro Detroit and around the globe.
In addition to managing ongoing marketing and communications efforts, Zapwater will develop an innovative strategy for the property’s continued multi-million-dollar expansion and growth, including a new Garden Pavilion, Saint John’s indoor/outdoor wedding venue, which opened this Spring, and the Grotto Wine Bar, expected to open this summer. Moreover, Saint John’s Resort will debut its new 18-hole championship golf course, seven-hole Par 3 course, and two-acre putting course in Spring 2024, as well as a new food & beverage outlet.
“We are honored to represent this iconic Metro Detroit resort,” explains David Zapata, CEO and founder of Zapwater Communications. “In addition to being the perfect destination for corporate and leisure travel, The Pulte Family Charitable Foundation continues to deliver exceptional humanitarian initiatives in the United States and globally. Our team is excited to increase awareness of their efforts, along with the resort’s continued evolution and expansion.”