Scholastic, the global children’s publishing, education and media company, announced the appointment of Stephanie Smirnov as Executive Vice President and Head of Global Corporate Communications.
Based in New York and jointly reporting to Richard Robinson, Chairman, President and CEO of Scholastic and Iole Lucchese, Chief Strategy Officer, Stephanie will be the key driver of communications in support of the Scholastic mission to support every child in their pathway to literacy. Her role includes overseeing all media relations, financial and internal communications, and social media as well as managing the overall alignment of Scholastic messaging globally.
Robinson noted, “As Scholastic looks towards its 100th anniversary, Stephanie Smirnov’s expertise will be critical in shaping our communications strategy. Her experience and stellar reputation as a branding expert place her at the forefront of today’s ever-evolving media and marketing industry. Stephanie understands the legacy of the Scholastic brand and our position as a trusted partner of educators, and I have every confidence her work will help strengthen and evolve our corporate message as we write the story of our next hundred years.”
Stephanie brings over 20 years of strategic communications and brand reputation experience to Scholastic, with a track record of success helping marketers and business leaders more effectively engage their stakeholders in the modern communications landscape. She has held leadership roles on both the agency and corporate side, most recently as Managing Director, Brand Practice at Edelman New York, where she oversaw the largest consumer marketing practice in Edelman’s worldwide network. Prior to Edelman, Stephanie served as CEO for the U.S. region of DeVries Global; earlier in her career she held leadership roles on communications teams at L’Oréal USA and Donna Karan International.