IMAGINE PR has been appointed the US public relations representative for Secret Atlas, the pioneering expedition travel company known for its “Expedition Micro Cruises” to the world’s remote polar regions, including Svalbard, Greenland, Antarctica and South Georgia.
IMAGINE PR will be providing integrated public relations and brand partnerships, among other services. Specific areas include: strategic communications counsel, media relations, and influencer connections. We will also lead media familiarization trips.
The travel company offers three expedition experiences for its guests, each with capacities ranging from just 12 to 44 guests; the company’s Expedition Micro Cruises are its core offering, designed as flexible voyages where routes and daily activities are shaped by weather conditions, wildlife encounters, and the natural rhythm of the polar environment. Photography Expeditions build on this with the added guidance of professional photographers and expeditions experts, with itineraries curated to capture exceptional wildlife moments, dramatic landscapes, and optimal light conditions. Private Yacht Charters are also available for travelers seeking complete customization, allowing guests to design experiences completely tailored to their personal tastes and must-sees.
With dramatically smaller groups, Secret Atlas expeditions allow for more time ashore, allowing for faster decision‑making, and the freedom to follow weather windows, wildlife activity, and light, moment by moment. Guests avoid fixed timetables, long lines and staggered landings, as typically seen with larger ship expeditions.