Sercy Spiked & Sparkling has selected French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, to provide support for its initial launch into the spiked seltzer market. Sercy was officially launched in July 2019, bringing a fresh, all organic approach to the growing number of options in a market dominated by mainstream players.
FWV is tasked with providing public relations support for the new brand, in addition to social media counsel and influencer relations management that will be instrumental in developing an innovative brand voice. In a market dominated by a small number of large conglomerates, Sercy will provide a refreshing alternative in taste and personality to spiked seltzer consumers looking to embrace products that mimic their active, social lifestyles.
“Sercy” is a traditional southern word for an unexpected gift, which embodies the spirit of Sercy Spiked & Sparkling: an unexpected gift for your taste buds. Creators Trent Mooring and Stephen Hill, who also founded Mother Earth Brewing in 2008, spent many months perfecting the Orange Raspberry, Mixed Berry, Cucumber Lime, and Peach Lychee flavors which will make up the initial launch.
“In developing Sercy we wanted to create something that stood head and shoulders above the competition and we believe we’ve achieved that,” said Trent Mooring, president of Sercy Spiked & Sparkling. “The next step is generating authentic engagements with consumers and French West Vaughan is the perfect partner to make that happen.”
Sercy will be sold in 12-ounce, 12-can variety packs, representing a unique approach that further differentiates the new brand from the competition. Located alongside FWV in North Carolina, it will initially be rolled out in its home state before expanding distribution nationally and beyond.
“As an agency with vast experience in the alcohol industry we have been watching the spiked seltzer market’s rapid growth closely, which culminated in its first Super Bowl commercial this year,” said Rick French, FWV Chairman & CEO. “It’s an exciting time to enter the market and we’re looking forward to working with the passionate minds behind Sercy Spiked & Sparkling to bring the truly creative brand to life.”
