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SHIFT adds Senior Advisor Reva Seth, launches global expansion offering for companies entering U.S. market

by | Mar 26, 2021

SHIFT Communications welcomed bestselling author, communications consultant and founder Reva Seth to its team. As senior advisor, Reva will work with Alan Dunton, Managing Director of Technology at SHIFT, on a new Global Expansion offering that builds on SHIFT’s track record of helping high-growth technology companies grow revenue, reputation and valuation.

The initial focus will be on Indian, Israeli and Canadian tech companies, where Reva has deep roots and SHIFT has prior experience. The Agency has already led programs that supported U.S. expansion for businesses including billing software Chargebee, adtech leader Criteo, cypto company Crypto.com, learning technology company Docebo, fintech companies ComplyAdvantage and Wise (formerly TransferWise), gaming company HUYA, omnichannel communications company Mitto, digital customer experience innovator TELUS International and web development company Wix.

“Working with SHIFT is the perfect fit; we both have a rich history in the technology sector,” said Reva Seth, senior advisor, SHIFT Communications. “There is huge opportunity to partner with companies on modernizing their narratives and PR approach as they look to scale in the U.S. This is especially true for India, where recent changes in corporate legislation now allows Indian companies to list and fundraise in the U.S.”

Currently based in Silicon Valley, Reva will pull from her 15-plus years in strategic communications around the world, having worked in the UK and Canada with clients across NA and EMEA. She’ll lend her extensive network and experience helping global founders and disruptive organizations increase their value and impact by shaping timely stories and building engaged communities in support of them.

“The U.S. market is a key growth channel for companies worldwide, whether they are seeking to grow their customer base, fundraise, or make a strategic exit,” said Alan Dunton, Managing Director, Technology, SHIFT Communications. “It’s also an exceedingly competitive market that requires a unique communications strategy. SHIFT and Reva are ready to put our experience to work to help promising and disruptive tech companies gain strategic audience awareness and market share here.”

Reva has a rich background as an entrepreneur, international trade lawyer, political advisor, communications consultant and author of two best-selling non-fiction books. She was co-founder of successful cannabis media company and, most recently, led communications for Lambda School in San Francisco, helping move their position from “online coding school” to a leader in the future of education — a brand pivot that helped them double their Series C fundraise.

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