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SourceCode Communications Builds Martech Practice, Announces AOR Relationship with Yotpo

by | Apr 4, 2018

New York tech agency SourceCode Communications announced a new client engagement with Yotpo, an eCommerce digital experience and marketing technology fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital.

The team will focus on telling the brand growth and corporate narrative and building creative campaigns that position Yotpo at the forefront of brand commerce. The signing marks seven consecutive months of growth off the heels of the agency launch this past September.

Yotpo has developed the most advanced platform for user-generated content marketing, helping direct commerce brands easily collect and leverage higher-converting customer content like reviews and photos throughout the buyer journey to deliver a more engaging customer experience. Enabled by artificial intelligence, the platform also analyzes review data at scale to deliver real-time business intelligence to inform operational, commercial, and product development strategies.

Yotpo’s Sr. Director of Marketing Communications, Cristina Dinozo, stated: “SourceCode clearly researched and understood our market, developed some truly insightful thinking and came to the table as if they were already a partner. The approach helped accelerate the ramp up so that we could begin seeing immediate results.”

SourceCode Communications Managing Partner, Becky Honeyman remarked: “We’ve seen six months of growth across the business but the team’s expertise in communicating adtech, brand and retail stories has fueled a series of wins, of which Yotpo is the most recent. We’re passionate about consumer behavior and the ways in which brands engage to build meaningful relationships in an increasingly promiscuous world—and Yotpo is a clear leader in this space.”

Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team more than 10 clients as well as key industry accolades. SourceCode Co-founder Greg Mondshein was named to the PR Council Next Board, The agency was recently named a top NYC tech agency by the Observer and won an In2Sabre Award this past February. SourceCode has also relocated to accommodate the growing business. The agency will operate out of TechSpace, the co-working office in Union Square, Manhattan.

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