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SourceCode Communications Named North America Communications Agency of Record for Getty Images

by | Dec 15, 2022

SourceCode Communications announced it has been named the North America Communications Agency of Record for Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace. An iconic brand with incredible expertise and visual assets to license, Getty Images will be a cornerstone of SourceCode’s Insights and Engagement practice.

“As we continue to push forward strategic initiatives that highlight Getty Images, iStock, Unsplash and the data within our proprietary VisualGPS research platform and VisualGPS Insights tool,  we are excited to work with SourceCode and uplevel our communications strategy across North America,” said Anne Flanagan, Global Vice President of Communications at Getty Images. “The SourceCode team has an impressive background across the Enterprise and Small Business B2B technology sectors, as well as Consumer Tech industries, which will help expand and diversify the way we are sharing our story and supporting our customers to tell their stories as we fuel visual storytelling worldwide.”

The Getty Images brand is synonymous with moving the world through imagery, helping businesses from entrepreneurs, to SMBs and SMEs, to the largest global enterprises engage with their audiences in an increasingly digital and visual world. In adding Getty Images to SourceCode’s Insights and Engagement practice roster of clients, the agency has the opportunity to create powerful, strategic campaigns that not only play to the strengths of Getty Images’ portfolio of products, but also highlights ways that brands of all sizes can leverage imagery and video to connect with consumers and build quality relationships.

“As the world’s foremost visual experts, we are thrilled to work with the team at Getty Images and play a role in showcasing the power of the brand across still photography, video and multimedia products. As its North America Communications AOR, we look forward to leveraging Getty Images’ impressive archives, data and award-winning content in order to create impactful stories that unite audiences across the world and provide valuable intel that can increase ROI for their customers,” said Katie McGovern, Vice President of SourceCode’s Insights and Engagement practice.

SourceCode Communications works with leading brands across its Insights and Engagement, Enterprise and Consumer Tech practices to effectively lead data-driven storytelling as well as advertising and creative capabilities with its integrated creative footprint. SourceCode is consistently honored as a best place to work in public relations, most recently being named as One of Crain’s Fast 50 Business of 2022 and to PRNews’ Agency Elite Top 100 list for 2023.

For more information about SourceCode Communications, please visit www.sourcecodecomms.com.


About Getty Images

Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 496,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.

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About SourceCode Communications

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.

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