New York tech agency SourceCode Communications announced the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.
For UK-based Adzuna, a job ad search engine for jobs ads used by over 10 million visitors per month, the agency’s focus is on building the company’s brand awareness in the U.S. while positioning the executives as thought leaders in the job and career space.
Blis, a global pioneer in location data, leverages their proprietary location data technology to enable effective targeted advertising for agencies and brands through a better understanding of consumer behavior. The SourceCode team has been tasked with developing and executing creative campaigns using the company’s tremendous data capabilities as well as leveraging their executive team for industry commentary.
SourceCode’s scope for Zailab includes crafting the story of Zailab’s expansion into the U.S.market and their journey to Enterprise Connect. Founded in 2014, ZaiLab is a next-generation software company specializing in omnichannel contact center software based in the cloud. They create software for businesses of all sizes, particularly small to medium contact centers looking for a cost-effective way to personalize routing, improve client conversations and increase efficiency.
Adzuna PR Manager Becky Barr said: “The team understands the job search industry and has a vast amount of experience in the space. We kicked off the relationship with a top tier hit and are looking forward to making a big PR splash in the U.S. market with SourceCode.”
Jamie Crespi, VP of Marketing for Blis, said, “After an extensive agency search, we felt the team at SourceCode was best suited for our needs. They understood our market, our challenges and the unique needs of a global technology innovator building a brand in North America. Most importantly, they got us as people and a company. We’re thrilled to have found our US partners.”
ZaiLab’s Chief Sales and Strategy Officer Fokion Natsis stated: “As ZaiLab expands from South Africa and Europe into the U.S., we believe collaborating with the practitioners at SourceCode will help us get on the radar for small/medium businesses and find success in this market.”
In addition, SourceCode has moved locations to accommodate their quickly growing business with two recent new hires. The agency will operate out of TechSpace, the co-working office in Union Square, Manhattan.
SourceCode Communications Managing Partner, Becky Honeyman elaborates: “Our continued growth and expansion into these exciting markets is a testament to the hard work and dedication of the team. Raising brand awareness in the United States is a key objective for each of these clients and with our collective experience, we’re eager to make a splash for them.”