New York, US — [June 18, 2026] — Multi-award-winning communications agency, SourceCode Communications, has been selected as the North American communications and marketing partner for challenger ticket marketplace, Ticombo – the latest in a slew of consumer client wins for the fast-growing international team.
SourceCode is supporting Ticombo’s brand growth in the US and Canada as both countries host the 2026 FIFA World Cup. With millions of international and domestic fans navigating high-stakes ticket purchases, SourceCode’s mandate is to challenge legacy ticketing giants and highlight the transparency-first model that has propelled Ticombo’s success in Europe.
“The North American market is crowded and complex, and the consumer is highly sophisticated. We wanted a partner that understands our tech innovation and is able to communicate its benefits in a way that resonates with today’s consumers,” said Peter Savovsky, COO of Ticombo. “We’re confident that SourceCode’s agility, industry insights and bespoke approach to campaign development – bringing together traditional earned media and newer influencer and experiential strategies will quickly break through and build loyalty.”
Managed out of SourceCode’s New York headquarters with support from its global footprint, the agency’s mandate will focus on increasing trust and consume value by highlighting Ticombo’s transparency-first model. The comprehensive scope of work includes a proactive media relations strategy, a dedicated reviews program, and the launch of a major creative campaign built around Ticombo’s proprietary data to capture and report on fan sentiment and purchasing behaviors.
“Huge consumer appetite for live events and fan community engagement is being impacted by fraud and pricing concerns. No-one wants to feel scammed and Ticombo is perfectly positioned to end that with its transparency-first model,” said Becky Honeyman, Co-Founder and Managing Partner of SourceCode Communications. “By combining data-driven storytelling with consumer activations and influencer campaigns, we’ll establish Ticombo as the most trusted marketplace for North American fans and organizers alike.”
Ticombo has already established a strong European presence by prioritizing clear ticket information, verified sellers, and increased transparency to focus on consumer experience and protection. By partnering with SourceCode, the brand looks to replicate this success and scale its footprint in the highly competitive North American market at a time when ticketing transparency is under a global microscope.
This partnership comes at a pivotal time for both companies. As Ticombo rapidly scales its tech-driven marketplace to meet the demands of global event-goers, SourceCode continues to expand its own footprint in the consumer tech sector across its New York, San Francisco, and European hubs.
About Ticombo
Ticombo is a ticket marketplace where organizers, resellers, and fans can buy or resell tickets in a transparent and structured way. Well-known in the European market and expanding its presence in North America, Ticombo focuses on pricing transparency, clear ticket information, and a high service level. For more information, visit www.ticombo.com.
About SourceCode Communications
Since 2017, SourceCode Communications has transformed from an idea on the back of a napkin into the award-winning, global technology communications agency where the brands, communities, and people who are changing the world for the better come to grow. With offices in New York, London and San Francisco, SourceCode works with a vast range of trailblazing consumer and B2B brands – from ambitious scale-ups to established category leaders. Blending agile PR sensibilities, deep industry experience and innovative tools, our team is building communications products and programs that achieve real business results.