Brandon’s expertise in outdoor apparel brands will guide the company’s marketing strategy
CHARLESTON, S.C., August 3, 2023 – Southern Point Co., a leading outdoor and lifestyle apparel provider, is pleased to announce that it has selected Brandon as its agency of record. Brandon, an award-winning full-service marketing and advertising agency, will provide strategic marketing and creative services for Southern Point Co.
Southern Point Co. is committed to creating timeless, traditional clothing with an upland flair for those who live the outdoor sporting life. Southern Point Co. offers a wide range of products, including polos, button-down shirts, shorts, swimwear, and accessories. The partnership with Brandon comes at a time of growth for Southern Point Co. as the company is under new ownership, is expanding its product line, and increasing its presence in key markets.
“We are thrilled to partner with Southern Point Co.,” said Scott Brandon, Brandon’s CEO. “We obviously have a great deal of experience in the lifestyle apparel category, and we think that Southern Point Co. has a unique and captivating appeal that we can leverage to help ignite their growth.”
“I have known and worked with Scott and his agency for many years in my prior position with Realtree Outdoors,” said Scott Danford, President of Southern Point Co. “When we purchased Southern Point Co earlier this year, Scott was one of the first people I called. Scott and his team have been great to work with and have already done some great work. I am excited about our future together.”
As Southern Point Co.’s agency of record, Brandon will be responsible for developing and executing strategic marketing campaigns across multiple channels, including digital, social media, and traditional advertising. The agency will also provide creative services, website management, search engine optimization, analytics, and Amazon Store management. The agency’s expertise in strategic marketing and creative services will be instrumental in helping Southern Point Co. reach its business objectives and achieve long-term success.
To see the work Brandon’s creative department has developed for Southern Point Co., visit our website.
About Brandon
Brandon is a data-driven, digitally centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to connect data-driven insights with creative ideas that help companies grow. As one of only 24 certified and accredited brand strategy agencies in the United States, Brandon is composed of smart, business-minded, results-obsessed experts. The agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities and health & fitness categories. Consistently recognized as one of the Best Places to Work, Brandon operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sofia, Bulgaria.