fbpx

SPRYTE Communications marks its first anniversary

by | Jan 31, 2018

SPRYTE Communications is celebrating its first anniversary this week. That’s the word from CEO Lisa Simon, who said the agency is marking the milestone with an employee team building exercise at the firm’s offices in The Bellevue in Center City Philadelphia.

A robust and varied healthcare industry is providing plenty of opportunity, according to Simon. “Business is solid and we’re very encouraged by the growing marketplace,” she said.

Simon said the agency’s repositioning from a general, regional firm known as Simon PR, to a specialized one focused exclusively on healthcare was the inspiration for the name change.

“Rebranding and relaunching were excellent moves for the firm. Healthcare had always been a cornerstone of our business, but it’s not what we were known for,” Simon said. “SPRYTE Communications is truly anchored by our depth in healthcare.”

Included is a niche expertise in hospice and home care companies within the provider space and many years serving hospitals, health systems and physician practices. SPRYTE is also actively seeking corporate communications opportunities with pharmaceutical companies and health insurers.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

4 influencer marketing trends to expect in 2023

4 influencer marketing trends to expect in 2023

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...