Boston, Mass., January, 2025 – STIHL Inc., an industry leader in outdoor power tools, has selected 360PR+ to handle its U.S. public relations. As the number one selling brand of chainsaws worldwide and category leader in all things lawncare, STIHL is renowned for its product innovation and dedication to quality craftmanship. 360PR+ will support STIHL’s continued growth in the U.S. market as the brand of choice for both professionals and homeowners.
“360PR+ has a proven track record of helping high-performance brands tell their stories and build meaningful connections with consumers,” said Eric Bjorling, VP of Marketing at STIHL Inc. “We’re excited to work with their team to further STIHL’s reputation as a trusted and innovative industry leader in the U.S.”
STIHL’s legacy of excellence is supported by a network of over 10,000 local dealers nationwide, ensuring consumers receive the best possible advice and service. This dealer network provides access to STIHL’s extensive product assortment, including chainsaws, trimmers, blowers and an expanding range of battery-powered tools and mower products. From equipment tailored to professional landscapers to tools designed for busy homeowners, STIHL offers a range of trusted solutions.
“STIHL represents the pinnacle of innovation and quality in outdoor power tools, earning loyalty from generations of professionals and homeowners alike,” said Mike Rush, Partner at 360PR+. “We’re well-poised to help STIHL reach and serve more consumers with a compelling brand and product story, educating homeowners about STIHL’s unique combination of German engineering, American manufacturing and customer-centric approach.”
About STIHL Inc.
As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in Virginia Beach, VA.
*”Number one selling brand” is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets.
About 360PR+
360PR+ is a fully integrated communications and marketing agency, recognized for its bold, headline-making, conversation-driving campaigns for some of the most trusted global brands and forward-thinking marketplace challengers. A certified women-owned business, 360PR+ has offices in Boston, New York and Philadelphia and is a partner in PROI Worldwide, offering clients reach and expertise in 100+ cities globally. For more information, visit www.360PR.plus.