BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, has been selected as StoneShot’s marketing and PR partner. The UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry, recently hired BackBay to support its media relations, and content marketing strategy.
“We’re happy to begin partnering with BackBay,” said Gavin John, CEO of StoneShot. “As a boutique agency specifically focused on financial services, they have an in-depth knowledge of our industry and understand our key messaging, which we’re confident will translate to robust content and meaningful relationship-building with the media.”
BackBay has launched a comprehensive communications program to highlight StoneShot’s valuable industry insights, emphasize its extensive marketing expertise in the financial services arena, and expand its exposure in the US.
“Many financial services firms face the challenge today of operating with smaller marketing teams,” said Bill Haynes, Founder and CEO of BackBay Communications. “StoneShot’s marketing automation tools alleviate that pain point directly, enabling firms to develop and execute sophisticated marketing communications programs. We’re thrilled to be working with such a reputable firm, and welcome them to our growing roster of fintech clients at BackBay.”
In addition to StoneShot, BackBay’s current fintech clients include Bluefin Payment Systems, Capco, Delta Data, Eagle Investment Systems, innogy Innovation Hub, ISITC, MyVest, and Temenos.