fbpx

StoneShot Selects BackBay Communications as Agency of Record

by | May 3, 2019

BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, has been selected as StoneShot’s marketing and PR partner. The UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry, recently hired BackBay to support its media relations, and content marketing strategy.

“We’re happy to begin partnering with BackBay,” said Gavin John, CEO of StoneShot. “As a boutique agency specifically focused on financial services, they have an in-depth knowledge of our industry and understand our key messaging, which we’re confident will translate to robust content and meaningful relationship-building with the media.”

BackBay has launched a comprehensive communications program to highlight StoneShot’s valuable industry insights, emphasize its extensive marketing expertise in the financial services arena, and expand its exposure in the US.

“Many financial services firms face the challenge today of operating with smaller marketing teams,” said Bill Haynes, Founder and CEO of BackBay Communications. “StoneShot’s marketing automation tools alleviate that pain point directly, enabling firms to develop and execute sophisticated marketing communications programs. We’re thrilled to be working with such a reputable firm, and welcome them to our growing roster of fintech clients at BackBay.”

In addition to StoneShot, BackBay’s current fintech clients include Bluefin Payment Systems, Capco, Delta Data, Eagle Investment Systems, innogy Innovation Hub, ISITC, MyVest, and Temenos.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

3 ways customers can be your best public relations resources

3 ways customers can be your best public relations resources

Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company...