Storyblok’s CMS report finds 79% of respondents cite actively using AI-powered content tools

by | Mar 6, 2024

New York, NY – March 6, 2024Storyblok, the content management system (CMS) category leader, today released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future. The report details the results of a survey commissioned by Storyblok of 1,719 CMS users across the US, UK, Germany, Netherlands, and Sweden.

Monolithic CMSs continue to hold companies back from delivering the content experiences customers expect on any channel. In fact, 81% of respondents use more than one CMS in their organization, primarily to deliver content to multiple channels.

Meanwhile, 99% of those who switched to a headless CMS report improvements that come from managing content in one central location on a modern tech stack. The most common benefits are increased ROI (61%) and productivity improvements (58%).

Results like these are why 68% of users have migrated to a new CMS in the past three years, and why 74% of non-headless users say they are likely to switch to a headless CMS in the next two years.

The report also reveals much more data about the CMS industry, including:

  • The most common pain point users experience with their CMS is adding new technology, followed by security issues
  • Security issues and a lack of features are tied for the most common reasons users migrate to a new CMS
  • Easier/improved content scaling is the most sought-after missing CMS feature, cited by 43% of the sample
  • 90% of respondents have more than one team using their CMS, which may explain why collaboration features are rated the most essential CMS function
  • AI-generated content is the most popular content management trend that users are actively interested in, followed by automation and personalization
  • 79% of respondents use AI-powered content tools, while 74% report having company rules for AI tools

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate. Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity, and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next. Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”

Download The State of CMS 2024 report to see all of the results.

About Storyblok

Storyblok, the content management system (CMS) category leader, empowers both developers and marketing teams to create better content experiences across any digital channel.

Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any service or technology.

Marketing teams can create and scale content experiences independently using a visual editing interface, collaborative tools, and custom publishing workflows. Additionally, businesses can improve digital experiences everywhere with best-in-class performance, personalization, and optimized, omnichannel storytelling.

Leading brands such as Adidas, T-Mobile, Oatly, Paul Smith, and 170,000+ other developers and marketers use Storyblok to create better content experiences that are faster, more secure, and built to scale.

See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and X.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...