Company bolsters leadership team with AI and product innovation veteran to drive next phase of growth
NEW YORK (August 12, 2025) – Storyful, a subsidiary of News Corp specializing in social media intelligence and video, has appointed Roy Robinson as Chief Product & Technology Officer to lead innovation amid surging demand for AI-powered verification and social intelligence tools.
The appointment comes as Storyful expands its Intelligence and News + Video divisions to meet growing demand from media organizations and Fortune 500 companies seeking innovative solutions to help brands, agencies, and media organizations navigate risk, shape perception, and act decisively in a high-velocity digital environment through analyst-led, AI-amplified insights and journalist-verified, rights-cleared user-generated content.
“Roy brings exactly the kind of strategic thinking and product leadership we need as we scale our technology across multiple divisions,” said Maria Pacheco, CEO of Storyful. “His ability to translate complex challenges into elegant solutions will help us serve our clients even better in an increasingly complex information landscape.”
Robinson brings more than two decades of experience in SaaS, AI, and machine learning-driven products. Most recently, as Chief Product Officer at Mention Me, he helped create the industry’s first Customer Advocacy Intelligence Platform, integrating Generative AI to enhance user experience and building predictive models that drove client revenue growth. His career includes senior product leadership roles at AYLIEN, Boxever, and Rapid7, where he launched award-winning products, built scalable teams, and consistently delivered transformational growth.
“The information ecosystem has fundamentally changed, with social platforms and AI-generated content creating both incredible opportunities and significant challenges for truth-seekers,” said Robinson. “I’m excited to join Storyful’s mission to keep authentic stories discoverable and help our partners confidently navigate this rapidly evolving environment.”
Robinson will oversee product development and technology strategy, focusing on advancing verification capabilities, expanding data science and engineering teams, and developing new tools that help clients identify authentic content and emerging trends across social platforms.
His hire follows the recent appointments of Tara Naughton as Senior Vice President of Intelligence and Shauna Little as Vice President, Head of Marketing & Growth, as Storyful expands its leadership team. Storyful’s Intelligence division continues to gain traction among enterprise clients seeking early insights into trends, emerging issues, and reputational risks, while its News + Video division remains essential to newsrooms worldwide for content verification and user-generated content.
About Storyful
Storyful, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV), is a social intelligence and news agency combining world-class journalism with unique access to data and proprietary technology to find insights and content for media and brand partners. Their expertise allows them to contextualize stories and verify content to find the truth in the vast landscape of social noise.
Founded as the first social news agency by three Irish journalists during the Arab Spring, Storyful was created out of the need to break the news faster and utilize social content to add context around the stories being told by journalists. Storyful now provides the same intelligence to brands to help them proactively analyze social activity to understand their audience, create targeted content, and inform their messaging and strategy.