Stratacomm was recently awarded an advertising, marketing and media support contract to help create and run public education campaigns with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). With a ceiling amount of nearly $217 million to include media buys, the duration of the contract is up to five years.
Team leader Stratacomm, an independently-owned, fully-integrated communications agency, is joined by subcontractors Tombres and Culture ONE World in the successful pursuit of this competitive bid. All three agencies offer extensive experience supporting NHTSA previously.
Stratacomm Senior Partner and NHTSA Program Manager, Travis Austin, said, “As an agency co-founded by a former NHTSA administrator, highway safety is in our DNA. Our entire team is honored to be selected to help advance NHTSA’s lifesaving mission by educating the American driving public about making safe decisions behind-the-wheel. Not only does this award extend our current support of NHTSA on other programs, it builds on Stratacomm’s more than two decades of experience leading successful consumer safety campaigns.”
“We’ve been proud to partner with NHTSA for 15 years, doing culturally impactful work and helping measurably save American lives,” said newly appointed Tombras CEO Alice Mathews. “Stratacomm and Culture ONE World have been amazing partners in this shared goal, and we are thrilled to be continuing our collective efforts with them to keep Americans safe.”
“We’re excited to continue our life-saving campaigns with NHTSA in partnership with Tombras and Stratacomm,” said Carlos Alcazar, Managing Partner at Culture ONE World. “Our roots are grounded in purpose-driven creative work that engages all audiences so the opportunity to partner with NHTSA again is a distinct honor.”
Under the award, the team will support NHTSA with consumer education campaigns focused on a wide portfolio of behavioral issues including impaired and distracted driving, seat belts, child passenger safety, speeding, drowsy driving, motorcycle safety, child heatstroke awareness, and more. Services to be provided under the contract include broadcast and digital creative, media planning and placement, earned media, research, social media, and event planning and coordination.
“Together with our partners at Tombras and Culture ONE World, we’re excited to continue and expand our work helping NHTSA harness the power of communications to educate people, move them to change behaviors and save lives on America’s roadways,” Austin added.