Strengthening U.S. Management: UNICEPTA expands top management team with Larry Thomas

by | Dec 22, 2022

The global market leader for media, marketing and corporate intelligence UNICEPTA is further strengthening its expertise in North America by appointing industry specialist Larry Thomas. Thomas has joined the Americas Team as Vice President Sales.

A communications and public relations veteran, Thomas has held management positions at PR Newswire, Bulletin Intelligence, CISION, and Talkwalker. His expertise in media and monitoring solutions will help UNICEPTA continue to grow it’s global client base and provide industry leading solutions to top-level decision makers in North America.

“UNICEPTA is focused on providing intelligence solutions that enable decision makers to help their organizations perform at their very best. Welcoming Larry on board, feels naturally right as he is going to be a key figure for UNICEPTAs future growth in the US and the Americas. He has proven expertise in various global industries and thanks to his customer-experience driven focus he is aware of the needs and pain points of industry leaders. It makes us proud that Larry joins the team.” explains Timo Thomann-Rompf, CEO UNICEPTA Americas. “As the entire market is encountering an increasing demand for intelligent monitoring solutions, we continiously have to work on improving our solutions as well as leading the charge in developing industry-defining tools. Larry will play a key role in bringing these to existing and prospective customers.”

Thomas’ decision to join UNICEPTA is based above all on the company’s unique positioning:

“UNICEPTA has impressed me for years and I’m thrilled to be here,” Thomas said. ”They brilliantly combine technology and human expertise. Artificial Intelligence helps gather and sort content, but does not provide any strategic advice. Human Intelligence is required to provide context, insight, and guidance that communications professionals (and corporate leadership) can trust.”

Today, market leader UNICEPTA with subsidiaries in Washington D.C., Brazil, China and Europe, is the trusted intelligence source for global brands and organizations such as Mercedes-Benz, Airbus, FIFA, Lenovo, Deutsche Bank, Stellantis and many more.

UNICEPTA is a leading global provider of Media & Marketing Intelligence. With AI-driven technology and over 450 analytics and monitoring experts, UNICEPTA analyzes content that is available worldwide from social, online, print, TV and broadcast as well as numerous other data sources, in real time and at any other required time. The analyses and insights serve as a basis for executive decisions as well as in communication and marketing for globally active and industry-leading companies and organizations. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Shanghai, Sao Paolo, Washington DC, and Zurich. In Germany, around 70% of all DAX-listed companies rely on UNICEPTA’s expertise.

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