Studio City, the Emmy Award-winning marketing agency, announced the acquisition of digital technology agency PXL. The PXL team, led by Matt Michalowski, joins Studio City as they continue to create marketing, social and original content assets in all platforms, from broadcast to digital. Blue chip media brands including NBCUniversal, 20th Century Fox, Disney, Paramount, Warner Bros, Sony and others employ PXL to create marketing solutions for their theatrical consumer outreach.
PXL creates and manages original social media and web platforms, mobile applications, digital videos, content, every imaginable consumer-facing branding product and just won their 2nd Clio Award for innovative digital marketing. Studio City intends to now offer these innovative solutions to its impressive roster of daily clients ABC/Disney, CBS, CBS Domestic, NBC/Universal, Debmar-Mercury, Sony Pictures Television, Warner Bros. among others.
Michalowski will continue to lead PXL as the President and Founder, based out of Los Angeles. Michalowski began his career at Trailer Park, before forming PXL on his 25th birthday in 2012. Mike Delorey, VP has worked alongside Michalowski since 2013. Jeff Kelly, former Executive Creative Director at 20th Century Fox, joined PXL as Creative Director in October. Also on the leadership team are Sarah Bostwick, Technology Director, and Michelle Yap, Production Director, who have worked at PXL since 2013 and 2016 respectively.
Stu Weiss, Chief Creative Officer of Studio City, said “Studio City is thrilled to partner with PXL. Matt and his team thrive in unexplored territories of digital marketing and win Clio’s doing it. We are deeply honored to blend our talents and capabilities and take all of our clients to new levels of consumer immersion”.
“We are extremely excited to kick off the decade partnering with Studio City” said Michalowski. “What an awesome opportunity to collaborate with the largest brands in entertainment to create products that will engage millions of theatrical, streaming, digital broadcast and cable consumers.”