PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, announced its partnership with Sumo Logic. The Silicon Valley company is a leading cloud-native, machine data analytics platform that delivers continuous intelligence to more than 2,000 enterprises around the globe.

During this partnership, PAN will use data and storytelling to build trust and credibility through personalized thought leadership and breakthrough media relations programs. The agency will also incorporate its media expertise and analyst relations strategy to continue asserting dominance across the brand’s competitive landscape. PAN’s prior experience working with late-stage, global tech brands has established the agency as an expert in the industry and will help build a foundation for success as the team kicks off this partnership with Sumo Logic.

“As one of the world’s most powerful machine data analytics platforms, Sumo Logic continues to revolutionize analytics for the digital era, to empower the people who power modern business,” said Melissa Liton, director of global communications for Sumo Logic. “We were looking to significantly scale our brand and communications efforts as part of our multi-year growth strategy and selected PAN as our PR partner because of their out-of-the-box ideas and expertise across DevOps, security and cloud. We are excited to partner with this energetic and passionate team to help us drive deeper awareness, thought leadership and compelling storytelling within the market.”

Sumo Logic recently announced a $110 million Series G investment round, bringing the total funding raised to $345 million. With this unicorn valuation, Sumo Logic continues to prove its leadership position as a well-established player in both the security and data analytics industries since its founding just under a decade ago. During the search for integrated marketing and PR support, Sumo Logic sought a strategic agency with exceptional storytelling capabilities that could help elevate the brand’s visibility while scaling at the right pace.

“We are thrilled to partner with a cutting-edge company like Sumo Logic, particularly during this period of explosive growth and opportunity in the market,” said Kari Hulley, vice president and general manager of PAN Communications, San Francisco. “Sumo Logic’s vision and passion to democratize machine data mirrors PAN’s approach to integrated marketing and PR—neither of us are afraid to think differently—making our teams ideal creative partners. We are eager to use our deep experience and unique integrated approach to help craft and amplify Sumo Logic’s important story and mission.”

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