SuperReturn, a leading private equity and venture capital conference series, has named BackBay Communications, a financial services, public relations, and integrated marketing firm, as its media partner for its annual SuperReturn International conference being held in Berlin at the InterContinental Hotel, February 26-March 1, 2018. BackBay was also the media partner for the SuperReturn US West Conference in San Francisco earlier this year.
Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, as well as creating and managing traditional and social media communications prior to and during the event.
“As private equity is a core focus of our work at BackBay, we recognize the need for continuing education and knowledge sharing among professionals for long-term industry success,” said Bill Haynes, President and CEO of BackBay Communications. “SuperReturn International provides private equity professionals the insights and networking opportunities needed to excel. We look forward to promoting and participating in what is sure to be an informative and impactful event.”
“SuperReturn International in Berlin is the largest and most prestigious event of its kind in the world, and the meeting place for the private equity and venture capital industry globally,” said Dr. Dorothy Kelso, Head of SuperReturn. “SuperReturn is delighted to once again have BackBay Communications as our media partner for this marquee event.”