Koch Agronomic Services has expanded its relationship with Swanson Russell to include marketing communications efforts for its broadacre agriculture division. Since 2014, the agency has worked with Koch’s Turf & Ornamental division to develop and implement a brand identity, website, collateral materials, advertising campaigns, public relations outreach, media plans and videos.
“Earning this additional business is a testament to the relationships we’ve developed and the solid work we’ve done for Koch Turf & Ornamental over the past few years,” said Dave Hansen, Swanson Russell partner and chief executive officer. “Swanson Russell has worked with clients in the agriculture industry for many years, and we’re excited to use our knowledge and expertise to help Koch Agronomic Services build its brand and effectively communicate with farmers and growers across North America.”
Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications.