BrandLink Communications announced its latest collaboration, Sweet Defeat.
“We are proud to partner with a brand that has a goal to better the lives of everyday Americans,” said an agency spokesperson.
Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories
Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment...
