alooola®, a new app that helps young people build wealth through guided strategy based on their personal financial profiles, has chosen Swordfish Communications, a full-service public relations agency in Southern New Jersey, to assist with publicity for the app’s launch. alooola® is currently available in the App Store and Google Play.
alooola® is geared toward young professionals and other novice investors planning for life’s big events such as embarking on their career, buying a home, or planning a family, so that they’ll never go to bed stressed about their finances or fearing they’re falling behind their peers. Developed by two MBA students to disrupt the stodgy financial advisement business, alooola® is easy to use, predicated on customized investment strategies, and focused on long-term wealth-building. Above all, the app is free, however members can choose one of two tiers of paid subscriptions if they also want to engage more actively with live, licensed advisors.
“We’re are passionate about providing a mobile app platform that empowers young professionals to grow their wealth with a simple strategy so they don’t feel stressed that they are falling behind financially. Enlisting Swordfish, a local firm whose track record of grabbing high-profile media placements, seemed like a no-brainer to get the word out,” said Rob Michel, co-founder of alooola®.
Swordfish will focus on generating media coverage about the new app among national and online media and fintech outlets, as well as local media in New Jersey, where alooola’s® parent company, Glen Eagle Advisors, is based.
“We love working with tech clients, and we’ve had great success with brands offering something different or seeking to disrupt their sector,” said Gary Frisch, president of Swordfish Communications. “alooola® is an exciting and welcome addition to our client list.”
Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, healthcare, technology, recreation, aviation, and professional services industries. It also offers services for PR do-it-yourselfers, including Journalists by the Dozen, SharpShot Photography Services, and Opportunity Tracking. For more information, call 856-767-7772 or visit www.swordfishcomm.com.