Syngenta Crop Protection has chosen incumbent G&S Business Communications as its U.S. region Agency of Record (AOR) and expanded the firm’s responsibilities to include original creative development and advertising. The renewal follows a competitive pitch process.
Syngenta is a world leader in protecting crops, with a complete range of high-quality, sustainable solutions that help farmers ensure enough safe, nutritious and affordable food for all, while minimizing the use of land and other agricultural inputs. The company is devoted to helping growers do more with less and is a leading global provider of innovative products and solutions for every step of the agronomic process.
For more than two decades, G&S has focused on marketing communications in support the company’s broad range of crop protection products, along with its digital management and agronomy solutions. Now, the agency’s role has expanded to also include an even greater emphasis on digital marketing, as well as the development and management of original creative and advertising campaigns.
“G&S’ depth and understanding of our business, and their ability to deliver seamless and innovative omnichannel campaigns across earned, owned and paid channels made them an ideal fit for this expanded remit,” said Jeff Cecil, head of marketing for crop protection at Syngenta. “We look forward to continuing to work closely with the G&S team, in a truly integrated manner, to help U.S. growers succeed and be profitable, and to optimize results for the food chain.”
The Request for Proposal (RFP) went to an undisclosed number of agencies. The expanded contract officially starts January 1, 2022.
Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group, one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources.
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