SYNLawnⓇ, the largest manufacturer and unrivaled innovator of artificial grass in North America, has selected French/West/Vaughan (FWV) as its Agency of Record. FWV will provide strategic oversight via public relations and social media execution to amplify the company’s extensive product offerings across multiple categories including: Pet, Golf, Playground, Agility, Lawn & Landscape, Rooftop and Deck & Patio.
“We couldn’t be more excited to bring SYNLawn into the FWV family,” said David Gwyn, president and principal at FWV. “We are harnessing our extensive expertise within the synthetic turf and the sports, travel and pet industries to maximize exposure for their innovative brand.”
There are natural synergies between the two companies; FWV currently has several complementary businesses in its portfolio and previously advised SYNLawn sister company, AstroTurf, in a multi-year marketing and reputation management partnership. In addition, 50 percent of SYNLawn’s residential business stems from the sale of pet-related products, which is an ideal fit for FWV Fetching—FWV’s division dedicated to pet marketing.
FWV will work alongside the SYNLawn marketing team and 85 national distributors to deepen media and influencer relationships and grow overall brand and product awareness nationwide.
“Our distributors are producing incredible work, including recent projects with NASA and the National Building Museum, and we’re thrilled to partner with FWV to further highlight these accomplishments and share with the public,” said Tabitha Cromer, director of marketing at SYNLawn. “Now is the perfect opportunity to grow our brand presence in both the residential and commercial spaces.”