Leading influencer agency TAKUMI is launching a multimarket pro-bono campaign across TikTok and Instagram to protect public health and empowering its influencer network to generate credible and trustworthy information during the coronavirus outbreak.
The pro-bono campaign, which will run in the UK, US, Germany, France, Italy and Spain, aims to drive awareness and spread positivity and support during this time. To achieve this, the campaign is split into two executions:
- #SafeHands – this initiative will raise awareness of the World Health Organisations protection measures against covid-19 and highlight what influencers can do for 20 seconds whilst washing their hands e.g. playing keeping the ball off the ground etc.
- Protect your mental health – given that the public are being advised to stay at home, this activation will ensure that anyone following social distancing measures are kept in the loop with the latest coronavirus updates and advised the best tips to protect their mental health during this period
The content for both campaigns goes live on Friday to tie in with International Day of Happiness.