TAKUMI Names Ex-Ogilvy Board Member Mary Keane-Dawson as Group Chief Executive

by | Feb 14, 2020

Following a year of rapid growth, including a multi-market expansion, global partnerships and bolstering its non-executive board, today leading influencer marketing service, TAKUMI, announces Mary Keane-Dawson’s appointment as Group CEO.

Former non-executive board member Keane-Dawson will take the helm from the company’s London headquarters. Her appointment supports the global management team as they execute on TAKUMI’S rapid growth plans. This following TAKUMI’s expansion in 2019 into five new markets including France, Spain, Italy, Austria and Switzerland.

Globally recognised as a successful digital agency entrepreneur and business growth expert, Keane-Dawson has founded three agency businesses and held C-suite leadership roles at WPP, Steak Media (Denstu), Reform and Collective London. Most recently, she was a principal board member of Ogilvy & Mather Advertising and led its digital performance and paid social division, Neo@Ogilvy. Keane-Dawson was also named one of the most influential women in digital in 2019.

Keane-Dawson is an active speaker in the digital industries and has led international brand campaigns for Ford Motor Company, Nestle, American Express, Sage, IBM and Apple, among others. Her experience with established brands is hugely valuable and ushers in the next phase for TAKUMI, striking strategic partnerships on both sides of the Atlantic.

Commenting on the appointment, TAKUMI Co-Founder & Executive Chairman Mats Stigzelius says: “We are delighted to have such a creative and well-known digital media expert join the team. Mary is highly respected in the industry and her appointment reflects our plans to expand our global influencer offering. She brings a wealth of experience and expertise to the business, having worked in the sector for over 30 years.

“We want to sincerely thank Adam Williams for his contribution, and everything he has achieved and given to the company. In his time at TAKUMI, he has been instrumental in building the company and culture we have today.

“We are embarking on an exciting new chapter at TAKUMI, continuing our successful trajectory into 2020 and beyond, and Mary is perfectly positioned to spearhead our development.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Tips and tactics for driving SaaS PR campaigns in 2023

Tips and tactics for driving SaaS PR campaigns in 2023

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...

How vampire words suck the life out of your business writing

How vampire words suck the life out of your business writing

Imagine your boss issues the following email at the end of the day: “I’m bringing in bagels tomorrow morning.” Yay, bagels! You make a mental note to skip breakfast tomorrow to make room for schmear. Then your boss emails: “I’m going to prioritize bringing in bagels...