(WASHINGTON – March 4, 2021) Today, Scott Circle Communications (SCC) announces the participants selected for the second annual Purpose PRogram, a yearly professional development course in public relations designed to help local nonprofit organizations servicing the District, Md. and Va. (DMV) areas. Through this no-cost training program, nonprofit teams will strengthen their communications skills to boost their organization’s public profile. In light of the pandemic, this year’s theme will be, Impact at Home: Supporting Nonprofits Addressing Security, Safety, Equity and Inclusivity in the DMV.
“Our intention for the Purpose PRogram has always been to find a way to use our team’s skillset to make a direct impact on the local community,” said Laura Gross, president of Scott Circle Communications. “Throughout the pandemic, it’s been clear there’s a great need when it comes to issues related to home – especially with regard to security, safety, equity and inclusivity. That’s why we’re particularly excited to partner with this year’s class of nonprofits and help them bring attention to the timely and necessary work they are doing.”
The four Purpose PRogram nonprofit participants for 2021 include Bright Beginnings, Main Street Connect, SCAN of Northern Virginia and the Wanda Alston Foundation. Here’s what this year’s attendees have to say about being selected:
“For 30 years, Bright Beginnings has been serving children and their families experiencing homelessness in Washington, D.C. I am looking forward to participating in this program so we can learn new and exciting strategies for communicating the profound impact this work has on our community. I believe this will allow us to bolster community engagement and help us further our mission.”
Raye Weigel, Staff Writer, Bright Beginnings, Inc.
“Main Street Connect could not be more thrilled to have been accepted into the Purpose PRogram Class of 2021; it could not have come at a more perfect time. We are eager to expand our communications strategy, learn best practices and how best to implement all we will learn from the experts at Scott Circle.”
Sharon Cichy, Chief Strategy Officer, Main Street Connect
“I’m really excited to have been selected to be part of the Purpose PRogram. The skills learned and connections made here will help SCAN continue its mission to prevent child abuse in Northern Virginia. Networking is one thing I’ve really missed during COVID, so I’m feeling really lucky to get to meet some new colleagues and spend time making new, meaningful connections.”
Emily Robinson, Communications and Public Awareness Director, SCAN of Northern Virginia
“The Wanda Alston Foundation is excited to be a part of The Purpose PRogram Class of 2021. As a smaller organization, we want to use this opportunity to learn more about Communications Best Practices and how we can best utilize our social media outreach to engage with our supporters, grow our support base, and foster partnerships with potential donors. We hope to expand the impact of the work that our organization does in order to continue providing the best services that we can to the LGBTQ community and our youth experiencing homelessness.”
Dylan Mattimore, Development Coordinator, Wanda Alston Foundation
Through hands-on activities, workshops, guest lectures and mentorships, the 2021 participants will graduate from the course having developed their own strategic communications plans that they will be able to implement immediately. Training sessions will occur once a month, over six months. Led by members of the SCC team, each session will focus on key public relations skills such as storytelling, messaging, media relations and digital media.
For more information about The PRogram, please click here.
Scott Circle Communications helps mission-driven organizations make the world a better place. By keeping our focus on PR with a purpose, we empower nonprofits, associations, foundations, think tanks, corporate social responsibility programs, governments and others to raise awareness and advocate for issues that matter.
SCC delivers a full range of communications services customized to increase our clients’ visibility with key audiences in measurable ways. From advocacy campaigns to thought leadership, our savvy strategists combine a knack for crafting compelling stories with a proactive approach to sharing them. SCC is 100% woman-owned, is a certified Woman Business Enterprise (WBE) and a Woman-Owned Small Business (WOSB).