The Abbi Agency, an integrated marketing communications agency specializing in creative, digital and public relations services, was named Advertising Agency of the Year ($10-50M) in the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards. Specializing in the tech, travel & tourism, public affairs, healthcare, government and development & real estate industries, the agency’s teams are experts in their respective fields.
The AAF Best of the West competition highlights companies that demonstrate excellence in service to their communities, large and small, for the quality of work and service within the markets they serve.
Founded in 2008 in Reno, Nevada, The Abbi Agency was built from the ground up, starting as a small public relations firm. In the 14 years since, the agency has grown intentionally with marketing integration at its core and has expanded to serve clients throughout the region, from California to Montana. Now it’s being honored by one of the largest advertising organizations in the country after competing against some of the most respected agencies across the West Coast.
“I am constantly astonished by the amount of passion and creativity that each member of the agency brings to every project they work on,” said Abbi Whitaker, president and co-founder of The Abbi Agency. “This award brings recognition to our entire team, validating the great work they do — day in and day out — and I couldn’t be more proud.”
Amongst all of the agency growth, The Abbi Agency has always stayed true to its values. As a B Corp, the agency leads with the philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” The agency drives behavior and social change with an entirely different perspective on environmental and community benefit than other public relations agencies. Do Good Sh*t, another agency philosophy, is designed to remind the team to seek out pro bono work for causes that need support and throw their backs behind what truly matters.
The Abbi Agency was also named the Bulldog PR Midsize Agency of the Year in 2022. The Bulldog awards recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. In addition to this, The Abbi Agency took home one gold and two platinum awards from the Hermes Creative Awards, an international competition that showcases innovative concepting, writing and design work in traditional and emerging media.
For more information about The Abbi Agency and their work as a digital marketing agency, visit www.theabbiagency.com.
About The Abbi Agency:
The Abbi Agency is an integrated marketing communications agency specializing in creative, digital and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government and real estate and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.
About American Advertising Federation’s Best of the West Awards
The Western Region of the American Advertising Federation (AAF), the nation’s oldest national advertising trade association, acts as the “Unifying Voice for Advertising” within the Western United States. The Western Region composed of five district operations supporting the states of Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. Each district serves a vital role in representing the interests and concerns of local advertising communities to protect and promote the well-being of advertising. The Western Region accomplishes this through a unique, coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. They also set the framework for well-known industry programs like the American Advertising (ADDY®) Awards and the National Student Advertising Competition (NSAC).