Agency to Lead Strategy, Branding, Creative, Web, Digital Marketing, and Social Media for Iconic California Destination
RENO, Nev. (Dec. 16, 2025) — The Abbi Agency, an award-winning, integrated marketing agency specializing in strategy-driven travel and tourism creative work, has been named the Agency of Record for the City of Napa, California. Selected through a competitive bidding process, The Abbi Agency will lead the City of Napa’s creative development as the destination evolves to promote the full City of Napa in addition to Downtown Napa. This comprehensive partnership includes a full destination rebrand, campaign development, paid media management, website redesign and redevelopment, social media management, and influencer marketing.
“We are honored to partner with the City of Napa at such a transformational moment,” said Abbi Whitaker, Founder and President of The Abbi Agency. “Napa is one of the world’s most celebrated destinations, and we will deliver a fresh creative vision and digital strategy that reflects the richness, diversity, and vibrancy of this community. With the support and guidance of Jennifer Owen and the team at the City of Napa, we look forward to elevating Napa’s story in new and meaningful ways.”
Building on this new era for the City of Napa, The Abbi Agency will develop a refreshed brand identity that captures the spirit of Napa – from its iconic wine tasting rooms and culinary scene to its cultural experiences and welcoming community. The partnership will also include a redesigned and reimagined destination website to support visitor inspiration, trip planning, and brand storytelling. Paid media, social media, and influencer programs will further amplify the city’s visibility across key regional and national markets.
“We are thrilled to welcome The Abbi Agency as our Agency of Record,” said Jennifer Owen, Economic Development Coordinator at the City of Napa. “Their proven track record in reshaping destination brands, combined with deep expertise across creative, digital, and paid channels, makes them the ideal partner to guide Napa into its next chapter.”
This integrated partnership further strengthens The Abbi Agency’s expanding portfolio of tourism clients across California and the western United States, building on new business secured over the past year, including Incline Village General Improvement District, Visit Truckee-Tahoe, Mammoth Lakes California, and Visit Taos, New Mexico. These new clients join the agency’s established roster of destination and hospitality partners, including the New Mexico Tourism Department, Visit Morro Bay, and Edgewood Tahoe Resort. For more information on The Abbi Agency and its work as an integrated marketing agency, visit www.theabbiagency.com.
About The Abbi Agency
The Abbi Agency (TAA) is a full-service marketing and public relations agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored. Headquartered in Nevada with offices in Las Vegas, Reno, and Helena, Montana, TAA is a certified B Corporation, committed to using bold business as a force for good. TAA works in a variety of industry sectors, from travel and tourism to education, nonprofits, healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards and Bulldog PR’s Midsize Agency of the Year, the agency excels in creating award-winning integrated marketing campaigns for clients, including Aramark Destinations, Nevada Health Link, Carnival Cruise Lines, Google, New Mexico Tourism Department, The Life You Can Save, Edgewood Tahoe, the Nevada Mining Association, Visit Carmel and many more. Learn more at theabbiagency.com.