Independent PR, social and digital agency, The PHA Group, is delighted to announce its appointment by The Dawn Rehab, an addiction and mental health centre based in Chaing Mai, to continue to support the brand’s PR strategy for the next 12 months.
The PHA Group’s strategy has been guided by three key objectives:
- Raising awareness of The Dawn in the UK media.
- Driving new clients to The Dawn by showcasing the holistic and transformational services the centre provides through impactful and targeted media coverage.
- Educating the UK public on mental health and addiction.
The Dawn Wellness Centre and Rehab Thailand is Asia’s only internationally accredited (Commission on Accreditation of Rehabilitation Facilities) behavioural health treatment centre. Located on a beautiful riverfront property, The Dawn Rehab primarily caters to international clientele especially those from the UK, USA, and Australia.
Their treatment philosophy is based in clinical evidence that people use substances or develop mental disorders, or other maladaptive coping mechanisms, as a result of trauma and/or adverse life experiences. As a result, they address clients’ presenting and underlying issues by employing a trauma-informed, person-centered approach.
The Dawn Rehab selected The PHA Group for their vast expertise in the healthcare media landscape – including mental health and wellbeing.
At a time where the NHS are under scrutiny for wait lists and access to mental health services, the team at The PHA Group will work closely with The Dawn Rehab to boost widespread awareness of the other options available to individuals in need of support, as well as use their clinicians’ expertise to educate UK consumers on an array of mental health conditions – from anxiety to addiction.
Reeya Chaicharas, Head of Marketing at The Dawn Rehab, said:
“We’re delighted to be continuing to work with The PHA Group in 2025. With a vast amount of The Dawn Rehab’s clientele coming from the UK, it’s important that we’re building a presence in the UK media and offering Britons alternative options for quality care – especially in a time where mental health and addiction is so prevalent.”
Amy Humphreys, Director of Healthcare at The PHA Group, commented:
“We’re excited to work with The Dawn Rehab over the course of 2025 to continue raising their profile within the UK press. Mental health continues to be a key talking point in the media, and it’s vital we continue to generate wider awareness around different mental health conditions – to help to break down stigma.
Our team of healthcare specialists will play an important part in ensuring The Dawn Rehab are central to these media conversations and will work closely with The Dawn team to drive impactful coverage and achieve the centre’s key objectives.”
About The PHA Group
Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com
As a purpose driven business, we’re here to make a positive impact on the environment by reducing waste. To achieve our mission, we need people to understand what we stand for and join us on the journey. To achieve these aims we need our PR to work hard and not only promote us but help land educational content that will help people understand how they can make changes to lessen their environmental impact. We’ve got a lot of meaningful stories to tell and with PHA’s experience we believe they’re the right partner to help us.
About The Dawn
The Dawn Wellness Centre and Rehab Thailand is Asia’s only internationally accredited (Commission on Accreditation of Rehabilitation Facilities) behavioural health treatment centre. Located in the resort town of Chiang Mai in northern Thailand, on a beautiful riverfront property with 30 rooms, we have successfully treated over 1,000 clients since our inception in 2017. The Dawn caters to a primarily international clientele, and our largest client groups by country, come from the UK, the USA, and Australia respectively.
Our treatment philosophy is based in clinical evidence that people use substances or develop mental disorders, or other maladaptive coping mechanisms, as a result of trauma and/or adverse life experiences. We therefore address a client’s presenting and underlying issues by employing a trauma-informed, person-centred approach.