Creative communications agency to lead branding, design, and media strategy as the auction-based marketplace expands into new markets nationwide
NEW YORK, July 15, 2026 — Scout Lab, a creative communications agency specializing in human and planetary health, has been named the agency of record for BuyWander, an auction-based marketplace that connects everyday Americans with returned and overstocked goods from vetted retailers.
Through the partnership, Scout Lab will lead full branding and design, consumer press, and media strategy to grow awareness of BuyWander’s model as a discovery-driven marketplace where shoppers bid on quality goods at prices shaped by real demand.
BuyWander sources inventory directly from vetted retailers like Amazon, Target and Home Depot, backs every purchase with a seven-day return policy, and ends each transaction with an in-person pickup at a local warehouse. The model keeps goods in the communities where they’re sold, gives shoppers a safer alternative to informal secondhand marketplaces, and keeps millions of pounds of returned products out of landfills.
“BuyWander is built for the person who needs a great product and deserves a fair shot at getting it,” said Jordan Allen, Co-Founder and CEO of BuyWander. “Scout Lab brings the creative vision and communications expertise to help us share that story with the world.”
Scout Lab’s work will span brand identity, earned media, and consumer-facing communications as BuyWander continues its expansion into new markets across the country, including recent warehouse openings in Chicago and Denver.
“BuyWander sits at the intersection of everything we care about. It makes life more affordable for real people while keeping perfectly good products in circulation,” said Kaitlyn Barclay, Co-Founder and CEO of Scout Lab. “We’re excited to help build a brand that captures the thrill of the win and the good it does along the way.”
About BuyWander
BuyWander is an auction-based marketplace that connects value-seeking buyers with returned and overstocked goods from vetted retailers. By keeping inventory local, letting buyers set the price through open bidding, and backing every purchase with a clear return policy, BuyWander gives shoppers a smarter way to find great products and gives those products a second life. Learn more at BuyWander.com.
About Scout Lab
Scout Lab is a creative communications agency specializing in human and planetary health. The agency offers integrated services spanning branding and design, consumer press, and media strategy, helping mission-driven organizations tell powerful stories that create lasting impact. Learn more at scoutlab.com.