One of the UK’s top 15 independent PR agencies, The PHA Group, have announced an addition to their ongoing partnership with New York-based 5W Public Relations, the launch of a month long program of virtual initiatives, in place of the bi annual, in-person exchange program that normally takes place and has been cancelled due to the COVID-19 pandemic.
The virtual employee exchange program is the third exchange program between the two agencies over the last 18 months.
“Our partnership with 5W is one that brings many benefits to our employees and we were so disappointed to cancel this year’s two exchange programs because of the COVID 19 pandemic. However, we weren’t going to let that stop us and our first virtual exchange program will bring just as much value to both agencies employees, even if we will all be at home and not enjoying the buzz of New York or London,” said Shelley Frosdick, The PHA Group’s Group Managing Director.
“The program of activities we have put together will allow the two agencies to collaborate on creativity, new business, sector specific growth areas and to catch up informally on the challenges of 2020 and re-invigorate the friendships that have been built through previous exchange programs. We are looking forward to the next month of activity and are very much hoping we will be seeing our New York partners in person in 2021.”
“The employee’s look forward to this exchange, and while we cannot host it this year due to travel restrictions, we are using technology to replace it with an experience equally as valuable,” said 5WPR CEO and Founder, Ronn Torossian. “We look forward to the day we can once again travel and host employees in our respective cities. Until then, like many other businesses, we are thankful for the ability to connect virtually.”
The virtual experience will take place throughout November and December. A suite of activities is planned, including an international CBD session, new business and pitching, case studies and share experiences, virtual coffee clubs, and a TikTok and social media workshop. The sessions are open to all 5WPR and The PHA Group employees.
The partnership between PHA and 5W continues to grow, with several shared clients and three previous trips to each other’s offices, giving both agencies the ability to build close-working relationships and expand their knowledge.
