PR, Digital and Creative Agency The PHA Group has appointed Andrea Hynes-Iatrou as Senior Vice President, Health to lead the agency’s health & wellness team.
Andrea Hynes-Iatrou
Hynes-Iatrou brings more than two decades’ expertise in shaping brand communications across the health, pharmaceutical and wellness sectors. Her previous roles include senior positions at The Weber Shandwick Collective and Real Chemistry.
She has a compelling track record of delivering impactful integrated campaigns that engage healthcare professionals, patients and consumers to drive awareness, educate, change behaviours, and improve health outcomes. Her experience spans product launches, data and regulatory milestones, crafting narratives for practice-changing treatments and leading global earned media campaigns that position brands at the forefront of innovation.
Hynes-Iatrou has worked extensively across a wide range of therapeutic areas including oncology, dermatology, rheumatology, neurology, virology, rare disease, women’s health, maternal and newborn health, and food and nutrition.
The PHA Group’s health & wellness team partners with UK and international brands and businesses across the health sector, including HCA Healthcare UK, Numan, The Dawn Rehab, and Kidney Cancer UK.
Commenting on the appointment, Hynes-Iatrou said: “I’m thrilled to be joining such a passionate and purpose-driven health team. What drew me to this role was their unwavering commitment to helping people make informed decisions about their health – and the way we work with brands to be an authentic part of that journey.”
“It’s a privilege to work alongside experts who combine strategic thinking with genuine care to drive meaningful conversations that truly make a difference.”
George Coleman, CEO at The PHA Group, added: “Health is one of our big bets as an agency, and we’re making significant investment in bringing on exciting new talent to complement our rockstar team. I’m delighted to have Andrea on board and to see our ambitious growth plans come to fruition.”
About The PHA Group
Established in 2005, The PHA Group is an award-winning independent PR, digital and creative agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Boston (USA), The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com