The PHA Group Handed UK PR Brief by dryrobe

by | Feb 14, 2019

The leading provider of change robes, dryrobe, has appointed The PHA Group to provide PR support for its growing UK business.

As the world’s warmest and most advanced change robe, dryrobe keeps people warm whilst changing outdoors. The idea for the dryrobe was born from necessity and is the brainchild of Devon-based surfer Gideon Bright.

Since selling the first product online in December 2010, dryrobe has become a familiar sight around the UK’s best surf spots and it can be seen on the back of the best international athletes to kids at the local training ground.

From humble beginnings, dryrobe has become an international business with world-renowned partners including Red Bull, Go Pro and Adidas.

Tom Inskip, Associate Director at The PHA Group, commented: “We are delighted to be working with dryrobe and showcasing their product to the national media.”

Jo Lee, Head of Marketing at dryrobe, added: “We’re excited to be working with The PHA Group. This is a great opportunity for the benefits of dryrobe to be seen by a wider audience.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.