Leading independent PR agency, The PHA Group, announced its appointment by KYMIRA®, the revolutionary wearable tech company and infrared sportswear brand. Innovators in garments and textiles, The PHA Group have been tasked to raise awareness around its sportswear brand, known to have helped athletes enhance performance, accelerate recovery and reduce the chances of injury through infrared fabrics within its garments.
KYMIRA products – which are CE approved and designated a medical device by the FDA – are currently used by 6,000 customers worldwide across industries as diverse as sport, medicine, military, space research and PPE. Its sports offering includes a number of elite organisations such as Premier League clubs Everton and Brighton & Hove Albion, Championship club Reading, England Rugby, Ireland Rugby, AS Roma and American Football side San Francisco 69ers.
KYMIRA® was founded in 2013 by Timothy Brownstone, who at the time was both a keen athlete and an aspiring biochemist. After suffering an injury during his first season of competing internationally, Tim searched for ways to accelerate his rehabilitation. Drawing upon his scientific know-how, Tim found research published by NASA explaining how infrared light was used to grow plants quicker in space. This sparked Tim’s idea behind KYMIRA, believing that infrared light could also stimulate human cell growth and accelerate cell performance and healing.
Timothy is an internationally recognized scientist, multi-award winning entrepreneur and educational speaker. He speaks for organisations such as TEDx, the Ambrosetti Forum and Kairos Society and was awarded Great British Entrepreneur of the Year for Innovation in 2021.
Since it was founded, KYMIRA has gathered £5.2 million in investment, including £3.7 million from renowned UK investor and former Saracens Rugby club owner, Nigel Wray in February this year.
Commenting on appointing the PHA Group, founder of KYMIRA® Timothy Brownstone explained:
“I was incredibly impressed by their previous experience in working with innovative companies like ourselves within the fitness space. Coupled with that, the ideas and vision they shared for KYMIRA, I’m excited to see what we can achieve together moving forward”.
Daniel Apostolos, Senior Account Director at The PHA Group, commented:
“We are absolutely thrilled to start working with such an innovative and industry leading brand in KYMIRA®. KYMIRA are changing the way that consumers and professional athletes enhance their performance and accelerate recovery and we are excited to be working on this brief.
KYMIRA have so many great stories to tell beyond its sports apparel and we can’t wait to help the brand grow its presence to a wider audience”.
About The PHA Group
Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com
As a purpose driven business, we’re here to make a positive impact on the environment by reducing waste. To achieve our mission, we need people to understand what we stand for and join us on the journey. To achieve these aims we need our PR to work hard and not only promote us but help land educational content that will help people understand how they can make changes to lessen their environmental impact. We’ve got a lot of meaningful stories to tell and with PHA’s experience we believe they’re the right partner to help us.
KYMIRA® is one of the world’s leading smart garment and textile companies and a multi-award winning innovator – developing products and technologies that help, change and ultimately save people’s lives. The team strive to solve and improve large societal issues and are working in partnership with leading institutions such as the European Space Agency, Innovate UK, Universities and the NHS, to research cutting edge technologies and e-textiles. The company works within the Medical, Sport, Military and Space verticals, across B2B and consumer markets. By blending technology with biology in perfect synergy, we are able to release and enhance human ability. KYMIRA products are used by Olympic athletes, elite teams and recreational athletes alike; even world record explorers! This is alongside Medical professionals, patients and research institutions. Profits from sales are reinvested into new medical research, striving for a healthier and safer tomorrow.