The PHA Group has been appointed to lead a communications campaign for GAMSTOP, a not-for-profit service that allows consumers to exclude themselves from online gambling sites.
From March 31st, all gambling operators must be registered with GAMSTOP as a condition of their licence, making it a one-stop solution for anyone who has an issue with their gambling and wants to self-exclude from every online site licensed in Great Britain.
More than 120,000 people have self-excluded through GAMSTOP, a free online service, and the campaign will raise further consumer awareness. GAMSTOP works closely with gambling charities and the campaign will build new partnerships with other organisations, helping to communicate GAMSTOP’s work to wider audiences, especially vulnerable groups who may be affected by gambling.
Tim Jotischky, Head of Enterprise at the PHA Group, said: “We are delighted to be working with GAMSTOP. We will work on a media engagement campaign, and wider outreach strategy, to ensure that anyone who needs help excluding themselves from online gambling knows about the service”.
Fiona Palmer, chief executive of GAMSTOP, said: “We have been working very hard to ensure that GAMSTOP becomes a trusted, secure and independent service. We understand that, for anyone experiencing issues with their gambling, self-exclusion is one tool amongst a range of measures that might need to be deployed and we are confident that the launch of GAMSTOP as a fully national scheme will allow us to grow the service and provide greater protection to consumers”.