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The PHA Group strengthens Northern expansion with Leeds agency acquisition  

by | Nov 22, 2023

London, 22nd November – Leading independent PR, digital and creative agency, The PHA Group, has announced the acquisition of Leeds based agency, MCG.

MCG is The PHA Group’s second acquisition, following their purchase of digital agency Red Hot Penny 20 months ago, and will bolster their regional presence across offices in Manchester and Leeds.

MCG has operated in Leeds for 22 years and works with clients including Northern Trains, Pink Lady apples, fashion brand Damart and domestic cleaning brands Vileda and Marigold.

The company’s Founders, Christine Mortimer, Sarah Chadwick and Kate Gray have exited the business and a remaining team of six have become part of PHA’s North division, led by Hannah Craig who joined from Finn in 2021.

Shelley Frosdick and Stuart Skinner

Shelley Frosdick and Stuart Skinner

The PHA’s Group Managing Directors, Shelley Frosdick and Stuart Skinner will oversee MCG’s integration and issued a joint statement: “We are delighted to bring MCG into the group and strengthen our growing regional presence. We are committed to long-term investment in regional growth, in particular the North of England where we have seen growth, talent and client opportunity in equal measure. It has been a pleasure dealing with Christine, Sarah and Kate through the acquisition process and we look forward to building further on the strong client base and reputation they have created.”

Christine Mortimer commented: “Sarah, Kate and I have been lucky enough to work with some incredible people – both our clients and our teams – over the past 22 years and we are delighted to see MCG become part of such a brilliant, award-winning agency.”

About The PHA Group

Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.

With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.

Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com

About MCG Agency

MCG is a creative communications consultancy founded as a space where smart, spirited people can bring ideas and make work they’re proud of. A digital agency with PR in its DNA, MCG has helped clients breathe new life into their social and digital marketing through intelligent strategy and creative paid and owned media. We can help you achieve your objectives. https://www.mcg.agency/

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Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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