London – July 2025: The PHA Group has been appointed by Police Care UK to support the charity’s new strategic communication and engagement plan, through its new Fractional Marketing service offering.
The PHA Group’s Fractional Marketing service leverages the experience of the agency’s senior leaders to help brands to define, refine, and realise their broader marketing objectives. By providing access to a team of senior experts, the agency will now offer an all-encompassing solution that meets the needs of the client and their business.
Police Care UK – a charity for serving and veteran police officers and staff, volunteers, and their families, who have suffered any physical or psychological harm as a result of policing – have enlisted The PHA Group to support with developing a refined messaging framework and communication activation plan.
The brief involves helping Police Care UK to identify who they need to be talking to, what they need to be saying, and where they need to be saying it – enabling them to develop a robust communications and engagement plan to support with objectives around fundraising, beneficiary support, and more.
Ian Vallance, Director of Fundraising and Engagement at Police Care UK, says: “At Police Care UK, we know that powerful storytelling and strategic engagement are essential to driving support and awareness for the vital work we do. Partnering with The PHA Group gives us access to senior-level expertise that will help sharpen our message, reach new audiences, and ultimately increase the impact we have on those affected by harm through policing.”
David Schulhof, Fractional Marketing lead at The PHA Group, says: “We’re proud to be partnering with Police Care UK as part of our Fractional Marketing service. The charity’s mission is incredibly important, and we’re excited to bring our strategic and creative expertise to the table to help amplify their voice, connect with key stakeholders, and support their long-term goals around engagement and growth.”
About Police Care UK
Police Care UK is a charity for serving and veteran police officers and staff, volunteers, and their families who have suffered any physical or psychological harm as a result of policing.
Independent of the police service and government, Police Care UK are funded entirely by donations and fundraising. They champion welfare that works and provide a confidential programme of practical, emotional, and financial support to police and their families.
Police Care UK fills gaps in care, providing support for those in need, and act as a lifeline for those who carry the physical and psychological scars of public service.
About The PHA Group
Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds, and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com