Jennifer Hawkins, founder of the firm, will take on the managing partner, luxury travel, title at Finn Partners.
Peter Finn noted that Hawkins International PR represents “many of the most celebrated hotel and resort brands in the industry” and has “a keen grasp on what drives high-end demographics.”
The shop’s client roster includes Dorchester Collection, Gstaad Palace, Seabourn Cruise Line, The Dolder Grand, Wilderness Safaris and Tradewind Aviation.
The firm boasts of capabilities such as media intelligence, consumer/trade press relations, trendspotting, content development, storytelling, social media strategy, digital marketing and brand partnerships.
Finn Partners also is acquiring Hawkins International PR’s affiliated Maverick Creative unit and its 10 staffers.
Maverick Creative works for Arlo Hotels, The Shelbourne, Asbury Ocean Club, RVshare and Rocco Forte Hotels.
Finn Partners, which chalked up $10.4M in 2020 travel fee income, says the addition of Hawkins and Maverick puts it over the $20M mark.
The Stevens Group facilitated Finn Partners’ deal for Hawkins International PR.