THINK PR, a boutique publicity agency founded in 2001, announced a top to bottom rebrand, including a new name and logo. Effective immediately, THINK PR will be known as SEQUEL, marking the next chapter of a heritage agency that has been shaping cultural conversation for nearly two decades.
Led by agency Principals Elaine Drebot-Hutchins and Tracey Manner, SEQUEL specializes in fashion, hospitality, beauty and wellness. Services include Media Relations, Affiliate Marketing, Celebrity Influencer & Engagement, Digital Strategy, Marketing Strategy, Immersive Events, Talent Procurement and Strategic Partnerships. Current agency clients include W Hotels Worldwide, Free People, MISSOMA, Century 21 Department Stores and BoxyCharm.
For the rebrand, the agency enlisted House of Layers, a bi-coastal branding consultancy whose clients have included Moschino, The Standard and MTV. The result is a new agency name; elevated logo and brand identity; fresh website; and relaunched social media channels, including Instagram, Facebook and TikTok.
“As brand builders and storytellers, it became clear to us that it was time to apply our expertise to ourselves – to redefine our identity and re-tell our story. We are not the original founders of the firm and while our work has certainly defined its legacy, its foundation was inherited. Given the changing nature of our business, needs of our clients, evolving scope of services and our personal and professional values, we made the decision to officially launch our next chapter, the SEQUEL, to our story.” – Elaine Drebot-Hutchins and Tracey Manner, Principals, SEQUEL.
In addition to this new identity, SEQUEL’s office and showroom, located in the Flatiron District of Manhattan, has been given a moody, elevated facelift that mixes modern pieces with timeless elements. Utilizing the new SEQUEL color palette of black, white, slate gray, emerald, and copper, the office features a juxtaposition of textures including concrete, leather and velvet.
SEQUEL recently relocated its Beverly Hills offices in Los Angeles, forgoing a traditional office/showroom space in lieu of a residential home that better serves the needs of a publicity firm today. Equal parts office, stylist showroom and entertaining space, the SEQUEL home in the Beverly Grove neighborhood also acts as the West Coast homebase for the agency Principals who are aggressively growing their footprint in the market.
As a next step in its evolution, SEQUEL is now offering Affiliate Marketing services. As one of the only PR agencies today that understands and plays in this exciting space, SEQUEL is able to pair traditional, earned media strategies with this crucial new way of brand building. Work includes onboarding and percentage manipulation, negotiating paid publisher partnerships, and commerce editor entertaining. SEQUEL offers Affiliate Marketing alongside publicity services or as an a la carte option.