Here’s what Hill+Knowlton Strategies has been up to this week:
Reebok reignites It’s A Man’s World campaign from 2001
In 2001, Reebok launched “It’s a Woman’s World”—a bold ad campaign that mocked established gender roles and featured trailblazing, “it” women of the time. Two decades years later, the brand re-ignited the conversation by releasing It’s A Man’s World: a powerful campaign and product collection celebrating fearless women defying convention and making their mark in traditionally male-dominated fields.
Lincoln Ride and Dine
To elevate brand perception, highlight Lincoln’s effortless luxury philosophy, and drive footfall to the new Lincoln Vitrine facility in the UAE, H+K and LME hosted the Lincoln Ride and Dine event. Key influencers were carefully selected to take part in the #LincolnLuxury experience, where they experienced effortless luxury from door to door.
H+K supports the coolest event in Istanbul
Turkey’s largest mall, Forum İstanbul, celebrated its 10th year with the coolest event of the summer. Visitors had the chance to sample a wide variety of ice cream, concerts and a wonder experience: infinity room.
Wins
H+K Shortlisted for PRNEWS’ Best Places to Work “Best PR Firm”
H+K has been shortlisted for PRNEWS’ Best Places to Work Awards in the Best PR Firm category.
H+K’s Nigeria’s MD Tokunboh George-Taylor Named PRCAN’s Secretary-General
H+K Nigeria’s MD Tokunboh George-Taylor has been announced as the Secretary-General of the esteemed Public Relations Consultants Associations of Nigeria (PRCAN), a trade sectorial group that works to uphold best practice in public relations in Nigeria. Tokunboh plans to use this remarkable platform to advocate training and mentorship programs across Nigeria’s PR sphere while ensuring existing policies reflect global best practices.
Hires
- Matthew Briant joins H+K Singapore as the Managing Director. Matthew was previously Head of Digital at The Walt Disney Company APAC and will be part of H+K Asia’s senior management team. He will use his extensive experience to create content that tells a story across all channels.
- Menal Khan joins H+K Canada as a Project Manager with The Studio. Based in Toronto, she will help manage the workflow on major creative projects and budget management. Menal has previously worked as a Digital Project Manager, Web Developer and Marketing Lead.
- Tom Conway-Gordon joined H+K UK’s Specialist Services: Issues & Crisis team as Senior Consultant. Tom brings 20 years’ PR experience gained in London and the Middle East, where he led regional communications for multi-national clients from many industries including automotive, consumer tech, FMCG, healthcare and sport.
- Gabriel Tan has relocated from H+K Shanghai to H+K Hong Kong where he will assume responsibility for the agency’s Greater China Financial Communications practice. Over the past two years, Gabriel has successfully developed the Ford team, maintained strong relationships with our clients, and gained recognition in and outside H+K.
