Wise PR, the 12-year old integrated marketing agency founded by Founder/President Harrison Wise, will announce that the agency has hired a three-time former SURVIVORplayer and digital content guru, Aubry Bracco, to be the agency’s Vice President, Social Media & Digital Marketing.
In this role, Aubry will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management, social care, influencer relations and paid social initiatives for Wise’s diverse client roster. She will report to Robert Zimmerman, Global Managing Director and Chief of Staff, and will be based in the company’s Los Angeles office.
The newly created role represents a key leadership function at the agency, where Aubry will oversee the team that delivers both consumer and corporate-facing social media and marketing service offerings, as well as guidance for client strategies, activities, and policies. She will work closely with clients advising them on best social and digital practices with respect to their internal communications, consumer affairs, investor relations, and corporate social responsibility functions and business units.
With more than 10 years of experience in digital content production, strategy and marketing, Aubry’s inspiration stems from her fascination with stories—discovering and researching them and identifying the most responsible, compelling and engaging way to bring them to life in the ever-changing world of digital media.
Aubry’s addition to the leadership team follows a year of major growth for Wise PR, including a merger and a series of key hires to lead the agency’s owned, social and paid media teams. The addition of Aubry reinforces the agency’s commitment to investing in subject matter experts with proven capabilities and leadership skills.
Prior to joining Wise, Aubry served as Director of Social Media & Digital Marketing at Cousins Maine Lobster. She also served as a content creator for Entertainment Weekly and Wochit. Before competing on Survivor and after returning from her first season, Aubry spent several years at Liberty Mutual, where she quickly rose through the ranks to serve as Associate Program Manager, Community Management and Insights. She received the Fortune 100 company’s highest honor—The President’s Award—for her team’s work founding the company’s social media customer service program.Aubry also has agency experience working at MRY and start-up chops from her time as founding editor on one of Patch.com’s top-performing sites. In these roles, she’s also worked on campaigns for brands like the Olympics, NFL, National Grid, Visa, Cirque du Soleil, Safeco, and Fandango.
Outside her professional sphere, Aubry is most notably known as a three-time competitor on the Emmy Award-winning series SURVIVOR. She was the runner-up on her first appearance in 2016’s SURVIVOR Kaôh Rōngand placed fifth on 2017’s SURVIVOR: Game Changers. In 2019, she was highlighted as a returning player on SURVIVOR’s 38th season, Edge of Extinction.
CBS plans to air a one-hour retrospective special on February 5th aptly titled “Survivor at 40: Greatest Moments and Players,” which will be one week ahead of the milestone season premiere.
